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BIA was created for boxing enthusiasts who would proudly wear elements of boxing when working out. They are not the regular people looking to go to the gym or fitness classes, they choose boxing because it takes them out of their comfort zone (nobody likes to get hit!) and if they are willing to step out of that comfort zone, they are dedicated and focused at what they do.


built For The fight

Boxing is about repetition, hard work and discipline and they look for this in and out of the boxing gym. They are not flashy or cocky, they like to get down to work and go through the pain to achieve great results, striving for great results in all aspects of their life - no matter how many times they're hit.

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